2:00 pm - 6:00 pm

7:00 pm - 10:00 pm

8:00 am - 5:00 pm

8:00 am - 9:00 am   

Publishers Best Practices / Jose Marti Awards for Marketing & Design
Presenters:
Lupita Colmenero, El Hispano News
Hernán Guaracao, Al Día Philadelphia
Adan Guerrero, La Frontera

Editorial Track: Strategies to Diversify Your Content for Greater Success and Readership Growth
Sponsored by Univision
Presenter: Francisco Vasquez

Auditing Track: “Be  Audited or Shut Down? The Benefits of Being Audited”
Presenter: Tim Bingaman, Circulation Verification Council & Alan Levy, Verification Audit Council

Luncheon- & Jose Marti Award for the “Written Word”
Sponsored by The Walt Disney Company
Keynote Speaker:  Alicia Morga, Founder & CEO, Consorte Media
As Hispanic print publishers face the new reality of a digital world, many are grappling with how to best take advantage of the burgeoning power of Hispanics online. In this keynote presentation, Alicia Morga, CEO of Consorte Media will give insightful tips and practical advice to publishers looking to implement a digital strategy. She'll start with a broad view of the Hispanic online advertising market -- and explain why the 20 million Hispanics online today are a highly coveted audience for advertisers. She'll explain why every Hispanic publisher needs an online site, steps to get one started if you don't have one already, and how to improve an existing site so that it garners top advertising rates. Alicia Morga has over a decade of experience successfully funding, building and leading innovative, high-growth media and technology companies. Prior to founding Consorte Media, Alicia was an investment professional focused on venture opportunities in the technology sector for The Carlyle Group's U.S. Venture Fund. She was previously an associate at Hummer Winblad Venture Partners, where she focused on early-stage software investments. Alicia has served on the boards of technology companies such as Ingenio, Ventaso, Secure Elements, Archetype-Solutions, Applied Semantics, Menerva Technologies and Discovercast. Alicia holds a J.D. from Stanford Law School and a B.A. from Stanford University.

Official Opening of Exhibition Area - Coffee & Dessert Break
Speaker: Office of the Mayor of Atlanta

Editorial Circle: “Temas de redacción y estilo; Errores mas frecuentes y menos advertidos”
Moderator:     Judith Martinez-Sadri, Atlanta Latino
Panelists: Cristina Mella, Casa Y Hogar and Pedro Rojas, La Opinion LA

Editorial/ Marketing Track:  “Hispanic Customers for Life: A Fresh Look at Acculturation”(
Book Signing to Follow
Presenter:  Isabel Valdes, Author & Consultant

NAHP Membership Services: “All You Need to Know about the NAHP Services” 
Presenter: Oscar Reyes, NAHP Director of Membership           

NAHP New Member Reception & Networking Party
Hosted by NAHP and sponsored by The Coca-Cola Company at the New World of Coca-Cola Museum in Atlanta

Convention Registration Open        

Latina Publishers Breakfast & Jose Marti Awards for Outstanding Sections
Sponsored by General Motors
Moderator: CNN en Espanol
Keynote: Monica Lozano, Publisher, La Opinión
Monica Lozano was named Publisher and CEO of La Opinión, the nation’s largest Spanish language daily newspaper on January 15, 2004.  In addition, she serves as Sr. Vice President of ImpreMedia LLC, overseeing the entire newspaper group for the company.  ImpreMedia is the #1 Hispanic news and information media company in the United States in print and online with publications in Los Angeles, San Francisco, Chicago, New York, Texas, and Florida. Prior to being named Publisher, she served as President and Chief Operating Officer where she was responsible for the day-to-day management of the newspaper, overseeing the Marketing, Advertising, Editorial, Business Development and Finance departments of the paper.  She has been with La Opinión since 1985, having previously served as Associate Publisher and Editor then President.

Monica serves on the Board of Directors of the Walt Disney Company and Bank of America Corporation.  In 2001, she was appointed to the University of California Board of Regents and has served on the Board of Trustees of the University of Southern California since 1990. She sits on the boards of the Weingart Foundation and the National Council of La Raza where she is chair of the board of directors.

Development & Procurement Track:  “Why Don’t You Buy From Me? How to Get National Advertising”
Moderator: Farid Sadri, Atlanta Latino Newspaper
Presenters:
Greg Anthony, Alloy Access
Gabrielle Aston, Speech & Print Marketing
David Crawford, SRDS

Development & Procurement Track: “How To Do Business With Corporate America”
Presenter: Sandra Font, GA Hispanic Chamber of Commerce
Karl Barnes, Georgia Minority Supplier Development Council
Parri Womack, Georgia Women's Business Council

Immigration Luncheon & Jose Marti Awards for“Photography & Cartooning”
Sponsored by Cox Newspapers
Keynote: Frank Sharry, Executive Director, America's Voice
Panelists:
Rodrigo Cervantes, Editor, Mundo Hispanico
Eunice Moscoso, National Correspondent, Cox Newspapers
Clarissa Martinez, National Council of LaRaza
Elise Shore, Mexican American Legal Defense Fund

Development & Procurement Track: "Digital Newsprint - New Ideas & Issues for the Future"
Presenters: 
The High Cost of Newsprint & What To Do About It, Greg Tant, Cox Newspapers
Digitalization Are We Ready?, Keyla Fernandez-Ulloa, Federal Communications Commission
Stream Lining the Core of your Publication: Enrique Lima, Interlasa
You Got News! Sandrine Duchemin, Plus Mobile

Development & Procurement Track: “Gaining Access to Capital for Your Business”
Presenters: Ivonne Cunarro, US Department of Commerce; Patricia Hanes, US Department of Commerce
Donna Ennis, Georgia Statewide Minority Business Entrprise & Parri Womack, Georgia Women’s Business Council, lKimberly Hopper, Assistant Vice President, SunTrust Bank, Tulu Kaifee, Vice President, BB&T and
Christine Sierra, Vice President, RBC Bank

4:20 pm -
5:30 pm

NAHP 2008 Annual Membership Meeting - Election of Regional Directors
Report of the National President - Clara Padilla Andrews

Gala Reception
Sponsored by the Miller Brewing Company
Dinner & Jose Marti Awards for Excellence
Sponsored by Wal Mart Stores
Performance by: Marco Fregoso with Mariarchi “Pepe” López

Convention Registration Open        

Breakfast & Coffee

Ad Buying Strategies 2008: Advertising Roundtable
Moderator: Martha Montoya, Chair NAHP Procurement Committee
How can you gain greater access to national advertising opportunities? What do you need to know in order to approach the biggest advertisers in America? Join this exciting panel of leading media buyers and corporate representatives to find out!

Marketing & Sales Seminar - “Five Trends to Watch in the Latino Market”
Presenter: Ines Rodriguez-Gutzmer, Ketchum Public Relations

Auditing Track: “Be Audited or Shut Down? The Benefits of Being Audited”
Presenter: Tim Bingaman, Circulation Verification Council & Alan Levy, Verification Audit Council

Luncheon: 2008 NAHP Technology Awards
Sponsored by Miller Brewing Company & The Home Depot
Keynote: “The Washington Perspective” by Milton Coleman, Deputy Managing Editor, The Washington Post

Marketing & Sales Seminar – What in a Name: “New Branding, New Dollars”
Presenter: Elinor Kinnier, Vice-President of Marketing, Communications Marketing Group

Marketing & Sales Seminar: “What’s Out There?: Marketing & PR for Your Publication”
Moderator: Judith Martinez-Sadri
Presenters: Alfredo Osuna, Latin Box and Ralph Herrera, Lanza Group

Marketing & Sales Seminar: “New Ideas To Produce New Ad Sales: Selling Has Nothing to do with Selling”  
Presenter: Rick Farrell, Sales Trainer & Former Advertising Sales Manager for the Wall Street Journal

Marketing & Sales Seminar: “Dynamic Web Strategies; Tools to Increase Your Publication's Revenue & Sales”
Moderator: Farid Sadri, Atlanta Latino Newspaper
Presenters:
Hugo Hernandez  Club Comercio
Bill Gato, Hispanic Digital Network
Justin Gerena, JB Multimedia

FIESTA Reception: A Celebration of Hispanic Media
Swearing-In Ceremony for Regional Directors
Sponsored by Anheuser Busch