2:00 pm - 6:00 pm

5:30 pm - 7:00 pm

8:00 am -
5:00 pm

9:00 am   

Hispanic Publishers Best Practices & Trends for 2009
Presented by: Kirk Whisler, President of Latino Print Network
Presentation of Jose Marti Awards for Marketing & Design

Editorial Track: Las Cuatro Caras de la Noticia:
Definición del mensaje periodístico. Análisis de las cuatro facetas: nota informativa, nota de color o de interés humano, nota analítica, nota editorial. Con ejemplos concretos. Cómo estructurar la noticia: alternativas al triángulo invertido.
Presenter: Jorge Covarrubias, Associated Press

The Media Plaza 1.0: Repaginating The Newspaper Mission/Management/Marketing Model
Who Moved “Mi Queso” (translation: how do we reposition our organization to compete during these game-changing times)? “Times, they are a changing!” … and so must many newspaper business strategies.  This entertaining, yet pragmatic workshop will introduce the “Media Plaza” concept,  a newspaper business development strategy that melds the traditions of journalism with the realities of our global, multimedia technologies, “wired” consumers and niche oriented advertisers.
Presented by: Jerry Campagna, President of The MOST Inc.

Welcome Luncheon
Remarks By:
The Honorable Richard Cortez, Mayor of McAllen, Texas (Invited)
and
Raul E. Cisneros
Chief, 2010 Census Media Relations Branch
U.S. Census Bureau

Official Opening of Exhibition Area - Coffee & Dessert Break
Speaker: The Honorable Richard Cortez, Mayor of McAllen, Texas (Invited)

Delivering News By Going Mobile
Presented by: Sandrine Duchemin, Plus Mobil

Financial Literacy: Leading the Way in 2009
Donald Ferguson, GMAC Financial Services

NAHP Membership Services: “All You Need to Know about the NAHP Services” 
Presenter: NAHP Director of Membership           

NAHP New Member Reception & Networking Party

Convention Registration and Expo Hall Open       

Latina Publishers Breakfast & Jose Marti Awards
Featured Speaker: Maria Marin, Author, Syndicated Radio Show Host and TV personality
Maria Marín’s passion and energy are the driving force behind all aspects of her life. Through her books, columns, conferences, television appearances and her own radio show, she has changed the lives of thousands of people around the world. She is an expert on the subjects of “Personal Empowerment” and “The Art of Negotiation”. Maria’s mission today  is to empower others to succeed in business and in life, but most importantly to believe in themselves. She hosts the syndicated national radio show “Tu Vida es My Vida” (Your Life is My Life) on ABC Radio Networks affiliates, where she inspires her listeners to improve themselves and live happier lives. Recently she won the Medallas De Cortez Radio Personality Of  The Year Award 2008.

Editorial Track: Investigative Reporting for Hispanic Publications
This bilingual workshop will provide reporters and editors with tools and strategies to plan and produce powerful and effective investigative stories about community issues without large expenditures of time and financial resources. Find out how your daily, weekly, monthly publication can have an impact with targeted investigative stories.
Presenter: Zita Arocha. Universidad de Texas en El Paso

New Technologies Track: Bringing Readers & Revenues to Your News Website
Presenters: Winston Jiminez, Latin Media LLC

Luncheon: There’s no where to go but UP! New Strategies for Growing Your Business & Jose Marti Awards
Keynote Presentation: Nancy Frede, Frede Enterprises
At this session you’ll learn all about:
-- Getting a Lift! Discovering incredible and ever expanding options available for generating more dollars for your newspaper and websites
-- Pressing the Right Buttons! Choosing the very best revenue options for your publications
-- Riding to the Top! Creating and implementing a winning revenue plan to generate more dollars
Learn how to create and sell opportunities to generate more dollars from corporate partnerships, new ventures, educational programs, your website, e-commerce, virtual trade shows, communications products, consumer related products, as well as events/meetings/festivals for your organization. You’ll learn how to identify leaders who might spend dollars with you. You’ll walk away able to identify the elements that make your organization more attractive to more dollars.

Sales & Marketing: Creating New Strategies for New Revenue Streams
Presented by: Nancy Frede, Frede Enterprises

Editorial Track: Periodismo y linguistica:
Desafíos más comunes de lenguaje en el periodismo hispano: encontrar un lenguaje común, inequívoco y no ofensivo. Problemas más frecuents de lenguaje: subjuntivo, participio, gerundio, acentuación de monosílabos. La influencia del inglés y el spanglish, neologismos y "falsos amigos". Esquema de la comunicación, denotación y connotación, una idea de semiología, los signos (significado y significante).
Presenter: Jorge Covarrubias, Associated Press

4:15 pm -
5:30 pm

Newspaper Economics: The Path for Newspaper Survival
Join us for an insightful analysis of newspaper economics and the requirements to survive in a downturn market. This presentation addresses the dynamic relationship between newspaper content, circulation and revenues, utilizing a microeconomic model to predict future success.
Presenter: Francisco Vasquez

4:15 pm -
5:30 pm

Online Strategies Workshop: How to Successfully Use Online Publishing Tools AND Sell Online Advertising in your News Web Site. In this workshop, you'll learn to:
- Select which free online publishing tools and social media components work for your news website and how to use them.
- How to create copy that helps on your search engine rankings and how to use promotional tools to attract more site traffic.
- How to make money with your news website, how to create an online media kit and how to create an online sales strategy.
Presenters: Bill Gato and Anllelic Lozada - Hispanic Digital Network, a service of PR Newswire

NAHP 2009 Annual Membership Meeting - Election of Directors
Report of the National President - Clara Padilla Andrews

24th Annual Gala Reception & Dinner
Dinner & Jose Marti Awards for Excellence

Convention Registration Open

The Advertising Roundtable - Strategies for Selling & Buying Advertising in 2009 and beyond.
This unique roundtable session establishes a dialogue between publishers and representatives of leading advertising and media buying firms focused on the cooperative elements and challenges of advertising in 2009 and beyond. Don't miss it!

Marketing & Sales: Using Trends To Increase Advertising Revenues & Grow Sales
Presenter: Kirk Whisler, President of Latin Print Network

International Luncheon
Sponsored by: The Walt Disney Company

Auditing Total Audience Reach: Winning More Ad Business
Significant growth in newspaper web usage is continuing to redefine the traditional newspaper audience. Newspaper companies are reaching new people in new ways, people who are establishing habits that may not include the printed newspaper at all. In this competitive climate, it is critical for publishers to be able to confirm their total audience reach, not just their circulation. Measuring web traffic and digital editions along with print circulation gives publishers a competitive advantage.
Speaker: Sindy Palencia, Account Coordinator, Verified Audit Circulation

Seminar: Concientizando a través de la palabra:
El poder de la noticia para educar a la comunidad sobre temas de salud, ciencias, tecnología y medio ambiente. Cómo crear una narrativa efectiva para atraer la atención del lector informando y creando acción. Utilización de la redacción como herramienta útil para convertir temas complejos en historias sencillas. Consejos prácticos de redacción incluyen simplificación del español escrito, uso del español “universal” para los lectores de diferentes comunidades, transición de redacción escrita a la redacción en línea, entre otros.
Location:
Speaker: Karina Flores-Hurley, Chief Editor, ConCiencia News

Concurrent Session - TBA

CLICK HERE TO DOWNLOAD 2009 ANNUAL CONVENTION & BUSINESS EXPO PROGRAM GUIDE