Connecting with Hispanic
Boom in Emerging Markets
The Hispanic population increased 50.5 million between 2000 and 2010. The total population increase of the U.S. over the past decade was 27.3 million, of the population increase 15.2 million are Hispanic.
In today’s market Hispanics play an important role in the over all economic, social and political makeup of the U.S. This symposium will give participants a better understanding of where things are today and insight of what to expect in the future.
June 1, 2011
Portland State University
7:30 AM - 12:30 PM
Topics
- Hispanic vs Latino Which is the Correct Term to Use?
- When You Advertise to Hispanics Do You use English or Spanish
- Knowing Which Kind of Spanish to Use When Marketing to Latinos.
- Why is the Latino Population Growing so Rapidly?
- Understanding Hispanic buying Habits and Product Loyalty
- Buying Power of the Hispanic Community
- Tapping into the Country’s Fastest Growing Market Segment
- Stay Ahead of Hispanic Boom By Knowing - What to Expect Next
- Awareness of Generational Advertising to Hispanics
$65 for NAHP Members
$89 for Non Members
Hispanics are the fastest growing segment in the U.S. and marketing to them must be an integral part of future business plans.
The Hispanic Boom
A New Decade of Latino Opportunity for American Business