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NAHP Procurement Announcements

September 7, 2012 - Washington, DC - NAHP Media LLC has begun an innovative collaboration with re:fuel, it's exclusive advertising partner, to better serve NAHP member publications by harnessing the collective voice and reach of our nationwide network. In the past year, the NAHP Procurement Committee has continued to work with re:fuel to engage with corporations, ad agencies and media marketing individuals to create an enhanced business experience and help connect our publications to revenue streams. 

A first of it’s kind opportunity, NAHP Media has appointed five media professionals to serve as spokespersons among our stakeholders and advocate for advertising in Hispanic Print. Their goals are to:

  • Build advertising revenues for member publications by increasing the financial commitment of Fortune 500 companies, their advertising agencies, and national, state, and local governmental entities to Hispanic publications
  • Utilize and promote supplier diversity initiatives on behalf of member publications  
  • Educate stakeholders on the unique role and value proposition that Hispanic newspapers and magazines play in their local communities as compared to other media through one-one-one presentations

NAHP Media LLC is pleased to introduce the first ever NAHP Media Ambassadors:

Region 1

Cara Marcano
Reporte Hispano (NJ)
cara.marcano@reportehispano.com



Region 2

Alvaro Gurdian
La Noticia (NC)
ajgurdian@lanoticia.com



Region 4

Rebeca Reyes
Al Dia (TX)
rreyes@dmnmedia.com



Fabian Campos
La Estrella en Casa (TX)
f.campos@redanmedia.com



Region 5

Anita Grace
La Voz Arizona (AZ)
anita@agadexec.com



Region 7

Natalie Richards
El Latino (CA)
natalie.richards@ellatino.net




Ricardo S. Gonzalez
El Aviso de Ocasion (CA)
ricardo.g@elaviso.com

 
NAHP Members are invited to a weekly call with other NAHP Members and representatives from re:fuel to develop plans to advocate for Hispanic Print. For more information on the NAHP Media Procurement efforts or to apply for an Ambassador position, please contact:

Hugo Hernandez
EC Hispanic Media (CA)
NAHP Media Procurement Chair
NAHP Board of Directors, Region 7
hugo.hernandez@elclasificado.com

Documents

 TitleSize 
March 25, 2011 - The Hidden Reach of Hispanic NewspapersUnknownDownload
September 22, 2010 - Newspapers reach extends deeply into the Hispanic market2.45 MBDownload
July 22, 2010 - The Power of Hispanic Magazines8.64 MBDownload
October 27, 2009 - The State of Hispanic Newspapers2.70 MBDownload
2009 Hispanic Readership Study1.20 MBDownload
April 1, 2009 - Premiere Study Finds Hispanic Newspaper Readership Prevalent Among Hispanic Consumers of All Ages33.02 KBDownload
October 2008 - Billion Dolar Round Table - Corporate Supply Chain Diversity33.02 KBDownload
June 2008 - NAHP: Let US Do Business3.40 MBDownload
NAHP: Procurement Process Overview825.74 KBDownload

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