NAHP News

We have put together the following list of frequently asked questions about commonly-requested newspaper industry numbers and statistics. If your question is not answered here or you need further assistance, please feel free to contact us.

Why Does Spanish Language Media Make Sense for the Financial Services Marketplace? (pdf)

Why does Spanish Language Media Make Sense for the Automobile Marketplace? (pdf)

How large is the Hispanic market's purchasing power?
According to recent research the Hispanic marketplace has purchasing power in excess of $870 billion.

What percentage of the total US population is comprised of Hispanics?
The United States Census reports there are 45.5 million Hispanics or approximately 15% of the US population.

How many Hispanics are bilingual?
Current estimates are that 65% of Hispanics are bilingual.

Are Hispanics significant users of computers and the Internet?
Approximately 84% of second generation US Hispanics are computer owners.