Six Free Presentations of New Latino Research Designed To Help
Marketers Better Understand The Evolving Latino Community
We are inviting you to attend one or more of a free series of presentations from an in-depth, multiyear study, The
National Latino Media Study, on the media habits, consumer preferences, language usage, and demographic
insights of the 15.4 million Latino Readers across the United States, the audience of the National Association of
Hispanic Publications. The NAHP is the oldest & largest Latino media organization in the USA, representing over
770 Latino newspapers, magazines, podcasts, websites, enews, and more, and weekly reaches a unique audience
of 15.4 million across the USA. The research will be presented by Kirk Whisler, President of LatinoLYTICS, and Anita
Grace, MBA, CEO of Grace Multicultural.
This study surveyed 10,640 Latino readers across the USA on their media preferences, consumer habits, and
demographics. Learn more about how this audience is rapidly evolving in many ways. The research was carried out
by LatinoLYTICS, which has completed 680+ readership studies for Latino media outlets over the past four decades,
as well as mainstream research for over a dozen Fortune 500 companies and entities like SAG-AFTRA.
CLICK HERE TO REGISTER
Marketers Better Understand The Evolving Latino Community
We are inviting you to attend one or more of a free series of presentations from an in-depth, multiyear study, The
National Latino Media Study, on the media habits, consumer preferences, language usage, and demographic
insights of the 15.4 million Latino Readers across the United States, the audience of the National Association of
Hispanic Publications. The NAHP is the oldest & largest Latino media organization in the USA, representing over
770 Latino newspapers, magazines, podcasts, websites, enews, and more, and weekly reaches a unique audience
of 15.4 million across the USA. The research will be presented by Kirk Whisler, President of LatinoLYTICS, and Anita
Grace, MBA, CEO of Grace Multicultural.
This study surveyed 10,640 Latino readers across the USA on their media preferences, consumer habits, and
demographics. Learn more about how this audience is rapidly evolving in many ways. The research was carried out
by LatinoLYTICS, which has completed 680+ readership studies for Latino media outlets over the past four decades,
as well as mainstream research for over a dozen Fortune 500 companies and entities like SAG-AFTRA.
CLICK HERE TO REGISTER
Registration is targeted towards marketing, media, corporate, and community professionals. Please consider inviting others to attend. All registrants get:
o Watch the research live when presented.
o A copy of the materials presented
o A link to view the presentation to watch whenever you want.
o Access to the six other POWER OF LATINO READERS Insight Presentations.
On September 11, 2025, we will focus on RETAIL and FOOD SHOPPING – Plus Latino Reader Influencers.
Questions that will be answered:
Other upcoming webinars in THE POWER OF LATINO READERS: Insight Presentations. All presentations are at 2
pm New York time, 11 am Los Angeles time.
September 25, 2025: AUTOMOBILES. Owning 15.7 Million Automobiles – and looking to purchase more.
Learn where all the brands rank and what vehicle styles readers prefer. This audience purchases over 100,000 new autos a month.
October 2, 2025: FINANCIAL TRENDS & INVESTMENTS. Financial Institutions that connect with Latinos; Home Ownership is on the Rise; Insurance usage by type; the 32 Billion Dollar Latino Reader Travel Market; & more.
October 16, 2025: HEALTH. 14.1 million Latino Readers are seeking more information and services on a wide variety of health issues. That’s 91% of the audience – learn what they want help with.
October 30, 2025: BUSINESS OWNERSHIP. 1.46 million Latino Readers Own a Small Business: Learn about their Success and Needs.
Early 2026: VOTING. Latino Readers Over Index on Becoming Citizens & Voting. They represented 44% of
ALL Latino Voters this past year.
We look forward to your involvement.
o Watch the research live when presented.
o A copy of the materials presented
o A link to view the presentation to watch whenever you want.
o Access to the six other POWER OF LATINO READERS Insight Presentations.
On September 11, 2025, we will focus on RETAIL and FOOD SHOPPING – Plus Latino Reader Influencers.
Questions that will be answered:
- Retail Shopping – what companies are getting those consumer trips?
- How Latino Readers Will Spend $125 Billion on Food This Year?
- 7 ways Latino Readers are influencing key purchasing decisions
Other upcoming webinars in THE POWER OF LATINO READERS: Insight Presentations. All presentations are at 2
pm New York time, 11 am Los Angeles time.
September 25, 2025: AUTOMOBILES. Owning 15.7 Million Automobiles – and looking to purchase more.
Learn where all the brands rank and what vehicle styles readers prefer. This audience purchases over 100,000 new autos a month.
October 2, 2025: FINANCIAL TRENDS & INVESTMENTS. Financial Institutions that connect with Latinos; Home Ownership is on the Rise; Insurance usage by type; the 32 Billion Dollar Latino Reader Travel Market; & more.
October 16, 2025: HEALTH. 14.1 million Latino Readers are seeking more information and services on a wide variety of health issues. That’s 91% of the audience – learn what they want help with.
October 30, 2025: BUSINESS OWNERSHIP. 1.46 million Latino Readers Own a Small Business: Learn about their Success and Needs.
Early 2026: VOTING. Latino Readers Over Index on Becoming Citizens & Voting. They represented 44% of
ALL Latino Voters this past year.
We look forward to your involvement.
Background on the presenters:
Kirk Whisler has Changing Images & Empowering People as the driving forces for his career. On the nonprofit side he is President of Empowering Latino Futures whose programs include the Latino Book & Family Festivals, 74 produced since 1997; the International Latino Book Awards, one of the 10 largest book awards in the USA; the International Society of Latino Authors, the largest organization of Latino authors in the USA; Latino Books into Movies Awards; Education Begins in the Home, which has given away 270,000+ books to underserved kids; and North County Informador, the largest audited print publication in North San Diego County.
On the corporate side, Kirk oversees WPR, whose signature program is currently LatinoLYTICS, which has surveyed over 70,000 Latinos and is currently producing the National Latino Media Study.
Over the decades, Kirk has served on the boards of over a dozen key organizations including the National Association of Hispanic Publications (Founding President); National Association of Latino Independent Producers (co-chair); Los Angeles Int & Latino Film Festival (co-founder); and National Latino Media Council (co-Founder). Also a founding member of the NAHJ, which was founded at the same time as the NAHP. Kirk start his professional career working for Gallup in the 1970s. Kirk lives in Fallbrook, CA, with his wife Magdalena, an educator.
Anita Grace is President & CEO of GRACE Multicultural, a woman and minority-owned company. She is an experienced Multicultural Marketing & Communications Specialist working with the country’s most influential Spanish language print, digital, and social media organizations. Anita has created engaging marketing and outreach strategies for mom-and-pop, corporate, national companies, and associations to build relationships with the Hispanic consumer for over 25 years.
Her infectious energy and positivity mixed with long-standing relationships, knowledge of independently and corporately-owned multicultural media outlets, along with her respected reputation in the world of Multicultural Print and Online, make her one of the top independent Hispanic marketing strategists in the country.
She has worked with NAHP for over 13 years, bringing some of the most successful campaigns NAHP Media has ever seen. Anita has strategically and successfully executed campaigns such as: US Department of Health & Human Services, Verizon, T-Mobile, Diageo, and more! She is fluent in English and Spanish as well, and she holds a Master of Business Administration degree from Grand Canyon University and a Bachelor’s Degree in Spanish and Marketing from Northern Arizona University.
Please contact Kirk Whisler at 760-579-1696 and [email protected] with any questions.
Kirk Whisler has Changing Images & Empowering People as the driving forces for his career. On the nonprofit side he is President of Empowering Latino Futures whose programs include the Latino Book & Family Festivals, 74 produced since 1997; the International Latino Book Awards, one of the 10 largest book awards in the USA; the International Society of Latino Authors, the largest organization of Latino authors in the USA; Latino Books into Movies Awards; Education Begins in the Home, which has given away 270,000+ books to underserved kids; and North County Informador, the largest audited print publication in North San Diego County.
On the corporate side, Kirk oversees WPR, whose signature program is currently LatinoLYTICS, which has surveyed over 70,000 Latinos and is currently producing the National Latino Media Study.
Over the decades, Kirk has served on the boards of over a dozen key organizations including the National Association of Hispanic Publications (Founding President); National Association of Latino Independent Producers (co-chair); Los Angeles Int & Latino Film Festival (co-founder); and National Latino Media Council (co-Founder). Also a founding member of the NAHJ, which was founded at the same time as the NAHP. Kirk start his professional career working for Gallup in the 1970s. Kirk lives in Fallbrook, CA, with his wife Magdalena, an educator.
Anita Grace is President & CEO of GRACE Multicultural, a woman and minority-owned company. She is an experienced Multicultural Marketing & Communications Specialist working with the country’s most influential Spanish language print, digital, and social media organizations. Anita has created engaging marketing and outreach strategies for mom-and-pop, corporate, national companies, and associations to build relationships with the Hispanic consumer for over 25 years.
Her infectious energy and positivity mixed with long-standing relationships, knowledge of independently and corporately-owned multicultural media outlets, along with her respected reputation in the world of Multicultural Print and Online, make her one of the top independent Hispanic marketing strategists in the country.
She has worked with NAHP for over 13 years, bringing some of the most successful campaigns NAHP Media has ever seen. Anita has strategically and successfully executed campaigns such as: US Department of Health & Human Services, Verizon, T-Mobile, Diageo, and more! She is fluent in English and Spanish as well, and she holds a Master of Business Administration degree from Grand Canyon University and a Bachelor’s Degree in Spanish and Marketing from Northern Arizona University.
Please contact Kirk Whisler at 760-579-1696 and [email protected] with any questions.
