2025 Letter from the President:

​Dear NAHP Members and distinguished Partners,

As we embark on 2025, I am honored to welcome you to another transformative year for the National Association of Hispanic Publications (NAHP). Our organization continues to be the voice and heartbeat of Hispanic media across the United States—and none of this would be possible without your dedication.

Our Impact & Reach
We proudly serve a weekly readership of 15.4 million Latino adults—a powerful 32% of the U.S. Latino population—through newspapers, magazines, websites, podcasts and newsletters. Notably, 92% of our readers trust NAHP outlets as “best” or “good” sources for local news, and 95% are predominantly concerned about misinformation. Their collective buying power? A remarkable $452 billion, signaling both trust and influence across consumer markets.

Elevating Hispanic Media Excellence
Our mission—to foster excellence, recognition, and professional advancement—has never been more crucial. In celebration of outstanding journalism, the 2025 José Martí Publishing Awards are now open for submissions. We invite all members to participate and showcase the talent and impact within our community.
Key Strategic Focus Areas for 2025

• Deepen Community Engagement: Strengthen local storytelling and alert readers on issues affecting their lives.
  Support for Member Growth: Expand professional development, workshops, and tools tailored for both print and digital platforms.
  Combat Misinformation: Equip members with journalism and coverage strategies to combat fake news—an issue troubling 95% of our readership.
• Amplify Advertising Opportunities: Work with our sponsors—T-Mobile, Wells Fargo, Diageo, Goya, USHCC, and the Google News Initiative, among others—to create new revenue options and campaigns.
  
  

2025 NAHP Convention
Mark your calendars! November 12-14 we will bring our annual convention to San Diego, California. Our annual convention remains a premier event for networking, training, and celebrating excellence. Details and registration are available on our website—stay tuned!

Gratitude to Our Sponsors & Partners
We extend heartfelt thanks to our sponsors and partners. Your support—from amplifying our voice to strengthening our reach—is foundational to our success, helping to elevate Latino journalism across the country.

In closing, I am inspired by the incredible achievements we’ve accomplished together and eagerly anticipate what remains ahead. Let’s continue to uplift Hispanic publications, empower our communities, and champion journalism that is authentic, truthful, and impactful.

Warm regards,
Alvaro Gurdian
President, National Association of Hispanic Publications (NAHP)

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Founding NAHP President, 1982-1986, 3 terms
Kirk Whisler

• 1982. The National Association of Hispanic Publications is choosen as the name of the organization. The first board is elected. 
• 1982. In 1982 the combined ad revenues for all the Latino newspapers, magazines, and other Latino publications in the USA was $59 million, with only $5 million of that being national advertising. 
• 1983. Pauline Marquez hired as first NAHP Executive Director
• 1983. Ignacio Gomez, the artist who created the Zoot Suit image and over 20 major statues, created the original NAHP logo. 
• The NAHP tops 50 Latino media companies as members.
• 1984. Herman Sillas, the same attorney who represented Sal Castro and others in the East LA Blowouts in 1968, processed the NAHP’s 501c3 paperwork and wrote the first NAHP Bylaws.
• 1984. Miller Brewing comes in as our first major corporate sponsor. The NAHP tops 75 Latino media outlets as members. 
• 1985. Coors sponsors the first National Latino Readership Study.
• 1985. The NAHP creates it’s first Five Year Plan.
• 1986. The NAHP contrats with Entrada in New York as our first sales representative.
• 1985. The NAHP establishes a partnership with AME, Asociación Mexicana de Editores de Periódicos. 
• 1986. The NAHP becomes a founding member of the Hispanic Association on Corporate Responsibility, the first Latino coalition organization to have substantial power and influence. ​

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2nd NAHP President, 1986-1989, 3 terms
Zeke Montes

• 1986. Entrada starts bringing in revenue for the NAHP members.
• 1987. First international conference in Puerto Vallarta in conjunction with AME.
• 1988. The NAHP tops 100 media organizations as members.
• 1988. The NAHP carries out the first national Latino voter registration campaign with the support of Philip Morris. 
• 1988. Costa Rican President Oscar Arias, who later won the Nobel Peace Prize, flies the NAHP Executive Board to New York for a special meeting. 
• 1988. Second NAHP Five Year Plan approved.
• 1988. Five grant proposals funded. 
• 1989. Pepsi funds the first NAHP Scholarships.

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3rd NAHP President, 1989-1990, 1 term
​Manuel Toro

• 1989. Last National Hispanic Media Conference held with the NAHJ. 
• 1989. NAHP Corporate Advisory Board formed.
• 1989. NAHP Board moves to set-up offices in Washington, DC. ​

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4th NAHP President 1990-1995, 3 terms (switched from one-year to two-year terms) 
​Tino Duran

• 1990. Philip Morris sponsors major 1990 Census awareness campaign, one of the first of its kind.
• 1990. Coca Cola sponsors on the first Dropout prevention programs aimed at Latino teens. 
• 1990. Third NAHP Five Year Plan approved.
• 1990. Total national ad revenues from all Latino printed media passes a hundred million for the first time for a combined $111 million. 
• 1991. First international NAHP Board meeting with AME in Guadalajara. 
• 1991. The NAHP requires Board Members to have their circulation audited. 
• 1992. Second National Latino Voter Registration Drive with the support of Philip Morris. 
• 1994. Major NAHP Bylaws works is carried out by Mario Obledo, the first President of MALDEF. 
• 1994. NAHP ad sales on behalve of its members tops $1,000,000 for the first time. 
• 1994. Combined ad revenues for all Latino printed media tops $200 million for a total of $223 million, with $29 million in national advertising. ​

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5th NAHP President 1995-1997, 1 term
Luis Rossi​

• 1995. Washington, DC office is finally established.
• 1995. Andres Tobar is hired as the NAHP Executive Director, the first in a number of years. Andres over his decade in the job opened many doors for the NAHP and its members. 
• 1996. President Clinton attends the NAHP Convention at the National Press Club after being snubed by the National Press Club for three years. Key to helping the NAHP’s national image grow.
• 1996. Second National Latino Readership Study is carried out with the support of Philip Morris. 
• 1996. Third National Latino Voter Registration Drive.
• 1996. NAHP Foundation is formed so the NAHP has a 501c3 avenue.
• 1996. The NAHP publishes the first NAHP Media Directory, the first of seven over the next decade.

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6th NAHP President,  1997-1999, 1 term
​Eddie Escobedo

• 997. The NAHP starts working closely with the National Newspaper Publishers Association, the Black Press.
• 1998. R.J. Reynolds flew the NAHP Board to Winston Salem for a key board retreat. 
• 1998. Decision 1998 in Washington, DC.
• 1998. The NAHP carries out a program with the U.S. Small Business Administration. 
• Both Eddie Escobedo and Zeke Montes lived to help the NAHP grow and better serve its members over the more than three decades they served the NAHP membership. They never viewed anything as “What’s in it for me”. It was always “What’s in it for the NAHP”.

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7th NAHP President, 1999-2003, 2 terms
Zeke Montes ​

• 1999. The third major National Latino Readership Study is carried out with Philip Morris’ support.
• 1999. NAHP ad sales on behalve of its members tops $2,000,000 for the first time. 
• 1999. Combined ad revenues for all Latino printed media tops $500 million for a total of $504 million, with $114 million in national advertising. 
• 1999. First NAHP Washington, DC Media Summit is held. It has been held almost every year since then. 
• 1999. Zeke Montes was key on the HACR Board in hiring Anna Escobedo Carbajal as President and CEO of HACR. In 2005 she went on to become the 42 Treasurer of the United States. 
• 2000. The fourth major National Latino Readership Study is carried out. 
• 2000. NAHP ad sales on behalve of its members tops $4,000,000 for the first time. 
• 2002. Combined ad revenues for all Latino printed media tops $750 million for a total of $785 million, with $125 million in national advertising. 
• 2003. NAHP Board Planning Retreat in Miami. 
• 2003. First Latina Publisher of the Year Award given to Clara Reyes of Dos Mundos in Kansas City.

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8th NAHP President, 2003-2005, 1 term
Hernán Guaracao

• 2003. NAHP ad sales on behalve of its members tops $5,000,000 for the first time. 
• 2004. First Lifetime Achievement Awards given. 
• 2004. The fifth major National Latino Readership Study is carried out with Verizon’s support. 
• 2004. NAHP ad sales on behalve of its members tops $6,000,000 for the first time. 
• 2005.

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9th NAHP President, 2005-2007, 1 term
Lupita Colmenero

• 2005. NAHP ad sales on behalve of its members tops $7,000,000 for the first time. 
• 2006. Combined ad revenues for all Latino printed media tops one billion with a total of $1.12 billion, with $203 million in national advertising. 

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10th NAHP President, 2007-2011, 2 terms
Clara Padilla Andrews

• 2007. Major work is done reconnecting with other national Latino organizations. 
• 2008. Combined ad revenues for all Latino printed media hits an all-time high total of $1.29 billion, with $401 million in national advertising. ​

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11th NAHP President 2011-2012, 1 partial term
Zeke Montes 

• 2011. The NAHP publishes a 240 page book of NAHP José Martí Award winners. 
• ​January 29, 2013. Zeke Montes, working on his sixth term as NAHP President, passes away far too early.

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12th NAHP President 2012-2013, 1 partial term
Jose Luis B. Garza​

• 2013. NAHP Vice President takes over with the passing of President Zeke Montes.

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13th NAHP President 2013-2015, 1 term
Eddie Escobedo Jr.​

• 2013. Circulation audits no longer required for NAHP Board members. 
• 2013. Eddie Escobedo, Jr puts energy into bringing in members from smaller Latino markets. 
• 2014. Annual NAHP Convention is at McDonalds’ Hamburger University with McDonalds’ involvement. ​

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14th NAHP President
2015-2016, 1 partial term
Martha Montoya

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15th NAHP President 2017-2020, 2 terms
Fanny Miller​

• 2018. Board Planning Retreat in Las Vegas that created NAHP Media as the inhouse, for profit sales arm of the NAHP. ​

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16th NAHP President 2021-Present, 2 terms
Alvaro Gurdian

• 2021. The NAHP expands to include Latino digital media like websites, podcasts, enewsletters, and more. 
• 2022. Under Alvaro’s leadership the NAHP creates a variety of key partnerships with digital giants. 
• 2022-4. The sixth major National Latino Readership Study is carried out with NAHP Media support. ​